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The use of email to communicate marketing and operational messages is on the increase. Your customer’s inbox is flooded with marketers hoping to catch their attention.
eMarketer reports that email volume in the United States is projected to nearly double from 1.5 trillion in 2003, to 2.7 trillion in 2007. This massive growth means you have to work harder to get your message read.
There are a number of ways in which you can manipulate how many people engage with your emails, one of which is to send your communication on the day which promises the highest read rate or the best click rate.
This white paper explores standards and regulations—some firmly in place, some emerging, others in the formative stage—and describes the recommendations or requirements they impose for using encryption and related technologies. The reader should bear in mind that this area is a fast-moving target. Today’s recommendations are tomorrow’s requirements, and new standards are arising all the time. The sooner an enterprise complies, the better positioned it is for the future.
These standards include:
- Payment Card Industry Data Security Standard (PCI DSS)
- Gramm-Leach-Bliley Act
- State Notice of Breach Laws