This month's Industry Insight is a continuation of the previous edition in which I looked at e-billing tips from the trenches. The first looked at maximising the impact of the e-bill when it arrives in the e-mail inbox by paying attention to 'from' and 'reply' addresses, the subject line and the naming convention used for the bill attachment. It also mentioned avoiding commonly used spam words, and how to get the best read-rate on marketing messages.

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