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E-invoicing platform
My T-Mobile. It’s the name of T-Mobile’s online customer account
environment, where you can check your account info, call traffic, data
usage and invoices. And as from today you can access your My T-Mobile
via Facebook. In addition to to the already existing website and mobile
apps. To achieve the My T-Mobile integration with Facebook, T-Mobile has
developed a Facebook app.
All in all it is quite a bold approach
because most companies want to redirect and retain their customers in
their website as much as possible. But it is also a very smart approach,
because now customers and other Facebook visitors see T-Mobile much
more. And it increases customer convenience. For example, you only
have to log in 1 time to access both your Facebook and your My T-Mobile
account. Spoiler alert: it seems that the app is only available for
customers in the Netherlands. Be relevant to the customer. Not the other way around. This
is yet another clear signal that it is increasingly important to be
relevant to the customer, to think from the customer needs and to move
along with the customer. And not vice versa. And that that also applies
to billing and payment. It increases customer loyalty, customer retention and turnover. Or as T-Mobile stated it: -Both the normal and the mobile Internet customer behavior changes rapidly.
-Customers are not any longer easily tempted to visit corporate websites
-Customers increasingly determine what information they want to see where and when.
-In order to become or remain relevant to its customer, the supplier that has to move look for new ways to stay relevant. Facebook app Below
is a picture of the My T-Mobile Facebook App. Besides the traffic and
the bills, there is also a link to the T-Mobile’s Facebook page, a
banner and your device is shown. The banner is adapted to the profile of
the customer. 
We
have off course tried this app. And we have to say, it works like a
charm. It confirms our feeling that social media will increasingly
impact the way we deal with electronic invoices, e-bills and {tag online bill
payment}. |
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