Orange has been pushing e-billing for years. As from 1 September
2012, Orange will push on-boarding to the next level. It is interesting
to see that Orange doesn’t lay the entire burden of its ambition towards
full e-billing with its customers. From our perspective, Swiss Orange
has chosen a path that is just a bit more than bluntly mandating e-bills
and fining paper statements. Let’s hope this is a trend.
A slightly more elegant e-billing on-boarding approach
So, what is this path that we think is just a tad better, you might ask. Well this is Swiss Orange’s:
1. For the next six months Orange will be offering a double bonus when people switch to e-billing.
2. Customers that opt to change to e-bills will receive a credit of CHF 2.00 per bill for six months.
3. For every customer that chooses e-billing, Orange will invest CHF 5.00 in other eco-friendly activities.
4. In the coming days, Orange will launch a wide-ranging information campaign to inform customers about these changes.
sad part here is though that Orange customers can still opt to receive
paper bills. But as from 1 September, this will cost CHF 2.00 per month
(CHF 5.00 for a detailed statement). Now, it would have been so much
better if the six months transition period of paper statements wasn’t
charged; allowing customers to get used to new situation.
Reasons for Swiss Orange to switch to full e-billing
sends over 9 million sheets of paper to customers every year in the
form of phone bills. Orange “calculated” that over a period of five
years, this corresponds to a forest of well over 600 trees.
*E-bills do not have to be transported by motorbike or truck, which avoids CO2 emissions and saves forests. Electronic invoicing is therefore better for the environment than paper bills.
also helps to reduce unnecessary costs for Orange. Orange uses these
savings to further promote eco-friendly projects and sustainability
Question: “Why not provide your customers with a kickback, to let them profit from e-billing as well?”