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e-invoicing platform
Orange has been pushing e-billing for years. As from 1 September
2012, Orange will push on-boarding to the next level. It is interesting
to see that Orange doesn’t lay the entire burden of its ambition towards
full e-billing with its customers. From our perspective, Swiss Orange
has chosen a path that is just a bit more than bluntly mandating e-bills
and fining paper statements. Let’s hope this is a trend.
A slightly more elegant e-billing on-boarding approach So, what is this path that we think is just a tad better, you might ask. Well this is Swiss Orange’s: 1. For the next six months Orange will be offering a double bonus when people switch to e-billing. 2. Customers that opt to change to e-bills will receive a credit of CHF 2.00 per bill for six months. 3. For every customer that chooses e-billing, Orange will invest CHF 5.00 in other eco-friendly activities. 4. In the coming days, Orange will launch a wide-ranging information campaign to inform customers about these changes. The
sad part here is though that Orange customers can still opt to receive
paper bills. But as from 1 September, this will cost CHF 2.00 per month
(CHF 5.00 for a detailed statement). Now, it would have been so much
better if the six months transition period of paper statements wasn’t
charged; allowing customers to get used to new situation. Reasons for Swiss Orange to switch to full e-billing *Orange
sends over 9 million sheets of paper to customers every year in the
form of phone bills. Orange “calculated” that over a period of five
years, this corresponds to a forest of well over 600 trees. *E-bills do not have to be transported by motorbike or truck, which avoids CO2 emissions and saves forests. Electronic invoicing is therefore better for the environment than paper bills. *E-billing
also helps to reduce unnecessary costs for Orange. Orange uses these
savings to further promote eco-friendly projects and sustainability
initiatives. Question: “Why not provide your customers with a kickback, to let them profit from e-billing as well?” |
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