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PYMNTS.com/news
Research and Markets (http://www.researchandmarkets.com/research/1e3f31/mobile_payment_a)
has announced the addition of the "Mobile Payment - Advanced
Technologies (NFC), Strategies And Future Of Remote & Proximity Payment
In U.S." report to their offering.
The market for NFC (Near Field Communication) mobile payments in the
U.S. is in the nascent stage with an adoption rate of only 1.7%; this
represents a huge opportunity for early movers offering the same.
Adopting NFC mobile payment will open new revenue channels for banks as
well as mobile operators as more than 94% of the U.S. population owns a
mobile phone, and 60% of these have a card slot in their mobile phone.
With the help of NFC technology, banks will be able to tap micro
transactions made by cash, representing around 20% of the total
transactions in the U.S. This will also help banks to capture the
growing GEN Y population as well as the huge underbanked and unbanked
population.
In 2009, the value of mobile payment transactions in the U.S. was $5.2
billion, constituting 6% of the global value of mobile payment
transactions; this is expected to reach $56.7 in 2015, growing at a CAGR
of 49.19%. The share of U.S. in 2015 will reach approximately 10.6% of
the global mobile payment transaction.
The major drivers are increasing merchant efficiency and customer
convenience, and reducing operational and infrastructural costs for
banks. Adopting NFC mobile payments will be a good green initiative as
the number of paper based transactions will reduce. Increase in the
production of NFC enabled mobile phones and the number of mobile phone
users in the U.S. will lead to an increase in the adoption of mobile
payments in the U.S.
Scope of the report:
Strategy formulation:
This section discusses the opportunities for Near Field Communication
(NFC) based mobile payments, their market estimates, and market
structure. It also discusses winning imperatives, following which a
stakeholder can gain a healthy market share in the U.S. mobile payment
market and increase its revenues. The section also discusses and
analyzes major business models for mobile payments and suggests the best
one to increase the adoption of mobile payments in the U.S. It also
discusses the value proposition of NFC mobile payments for various
stakeholders. This section analyzes the most important driving factors
for the mobile proximity payment channel along with its key challenges.
It covers the major developments by banks as well as vendors to increase
the adoption of NFC mobile payments in the U.S.
Business case studies:
Two case studies have been included; the first one discusses strategic
measures adopted by The State Bank of La Junta, Colorado to enhance its
geographic reach and remain competitive in the small business and retail
segment by offering NFC mobile payments.
The second case study discusses measures by VISA, a leading network
provider, to increase the adoption of mobile payments, and the impact of
those measures on all the stakeholders involved.
Vendor analysis:
The section benchmarks and profiles vendors who are application
providers for banks and NFC hardware and MicroSD card manufacturers. It
includes a brief introduction, major products offered, and their recent
developments.
Key questions answered:
* Which model is going to drive the adoption of NFC mobile payments in U.S.?
* What is the current and potential market for NFC based proximity mobile payments in U.S.?
* What are the drivers and restraints faced by NFC mobile payment market in U.S.?
* What are the strategies followed by vendors as well as banks to increase the adoption of NFC based mobile payments in U.S.? Key Topics Covered:
1 Introduction
2 Strategy Formulation 2.1 Mobile Payments Market Structure 2.2
Segmentation Of U.S. Payments Market By Type And Size 2.3 Opportunity
For Nfc Based Payments- Huge Cash Transactions 2.4 Mobile Payments -
Market Estimate 2.5 Winning Imperatives For Deploying Nfc Mobile
Payments 2.6 Value Proposition Of Nfc Mobile Payments 2.7 Nfc Is The
Future Of Mobile Payments 2.8 Future Outlook Of Mobile Payments Market
3 Case Studies 3.1 The State Bank Of Colorado Implements Contactless
Mobile Payment Service 3.2 Initiatives Taken By Visa & Devicefidelity To
Boost Adoption Of Proximity Mobile Payments 4 Vendor Analysis 4.1 Key
Findings 4.2 Vendor Benchmarking 4.3 Vendor Profiling For more
information visit http://www.researchandmarkets.com/research/1e3f31/mobile_payment_a
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