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Online banking has clearly established itself as a vitally important self-service channel. Yet Javelin's five-year forecasts suggest online banking has effectively hit its saturation level. Momentum for paying bills online also has flagged, contributing to Javelin's forecasts for sluggish growth for the viewing and payment of bills through financial institutions and at biller websites. And although the financial services industry is making headway persuading consumers to turn off paper statements, it is clear that many Americans harbor practical concerns and doubts about the promise of paperless banking and billing. In addition, the nation's four largest banks set the benchmark on the key fronts of online banking, bill pay, paper turnoff, and mobile banking. This is ratcheting up pressure on smaller rivals particularly community banks to invest in technology upgrades to satisfy the American consumer's steadily increasing expectation for self-service channels and services that provide control, convenience, and safety.

Research and Markets (http://www.researchandmarkets.com/research/18afbd/9th_annual_online) has announced the addition of Javelin Strategy & Research's new report "9th Annual Online Banking and Bill Pay Forecast: Megabanks Dominate Moneyhawks While Paperless Adoption and Online Bill Pay Stall" to their offering.

Primary Questions

*Have adoption and active usage of online banking and bill payment crested?
*What factors will fuel or hinder adoption of online banking and bill payment?
*What transactions do consumers prefer to conduct online?
*What would best motivate different segments of consumers to bank online?
*Why do consumers prefer to pay bills through a financial institution vs. at a biller website vs. by mail?
*What specific marketing messages and services can FIs and billers employ to reinvigorate online bill pay?
*Which consumers are { tag turning off paper statements} and what would spur more Americans to do so?
*What are the chief obstacles keeping Americans from turning off paper statements?
*Why are giant banks winning the race to cater to Moneyhawk behavior with online banking,bill pay, and mobile banking?
*What are the implications for regional banks, community banks, and credit unions and why are community banks at the greatest risk?

Audience:

Financial institutions: E-commerce, mobile banking, credit card, debit card, and marketing strategists.

Vendors: Online-banking and mobile-banking platform providers and vendors, mobile network operators, and online banking and mobile banking marketers.

Others: Personal finance websites and web-based service providers.

Companies Mentioned:

AT&T
JPMorgan Chase
Bank of America
Manilla
Billeo
Miny
ChargeSmart
Pacific Gas & Electric
Citigroup
USAA
Comcast
Verizon
Farmers Insurance Group
Volly
HSBC
Wells Fargo
Jack Henry & Associates
Zumbox

For more information visit http://www.researchandmarkets.com/research/18afbd/9th_annual_online

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