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More People Want Green Bills
 
on Wednesday 22 Jul 2009

The percentage of consumers who receive bills online is growing, as is the number of people who want to receive paperless bills because of environmental concerns.

New Fiserv-funded research from Harris Interactive and The Marketing Workshop shows 24 percent of American consumers who pay bills online also receive at least one bill online each month, up from 22 percent in last year’s survey. And 58 percent of electronic bill recipients say environmental impact was important or very important in their decision to both receive and pay bills online, up from 51 percent. “Clutter reduction” and convince were also factors driving electronic presentment adoption.

“Electronic bills have been around for a number of years, but we’re seeing more interested form consumers in adopting ebilling more,” says Lori Stett, director of product management and marketing for online billing payments group as Fiserv, who attributes the trend to educational efforts by banks to make consumers more aware of the cost and environmental benefits of paperless billing. The survey also reports that more than two million households adopted online banking and bill payments during the past year bringing the total to 69.7 million, or 80 percent of households with Internet access.

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