7 Email marketing trends for 2011: it's back to basics - eBilling News | EBPP

7 Email marketing trends for 2011: it's back to basics

on Monday 17 Jan 2011

I spent some time this past month researching what email marketing and communications trends we can expect to see emerging in 2011. The common theme I found is: Continued economic pressures, increasing customer demand and advancements in email technology (i.e. Smart inboxes) means marketers will have to continue to find ways to do more with less, more effectively and more efficiently to produce greater results. As marketers; what should we be doing in 2011 to overcome these challenges?

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