An aggregation of blog posts from electronic invoicing and eBilling specialists...
Dedicated IP or shared?
Written by Blog - Striata
on Friday 23 Sep 2011
The effectiveness of your email marketing campaigns could be related to your decision to use either a dedicated or shared Internet Protocol (IP) address.
One of the key challenges of deliverability is achieving and maintaining an excellent sender reputation with ISPs and Webmail service providers. Your sender reputation is one of the deciding factors of whether to block your emails or let them through.
Sender reputation is associated with a sender's IP address – the theory is: if you have a good sender reputation your IP address can be trusted, which equals valid email...
The effectiveness of your email marketing campaigns could be related to your decision to use either a dedicated or shared Internet Protocol (IP) address.
One of the key challenges of deliverability is achieving and maintaining an excellent sender reputation with ISPs and Webmail service providers. Your sender reputation is one of the deciding factors of whether to block your emails or let them through.
Sender reputation is associated with a sender's IP address – the theory is: if you have a good sender reputation your IP address can be trusted, which equals valid email...
Macy’s recently unveiled “magic mirrors” that push the boundaries of retail technology. A mirror, linked up to a touch screen, allows shoppers to scroll through their options, then digitally “try on” clothes in the mirror. After the virtual images are … Continue reading →
Manage Down Your Supply Chain Costs by Benchmarking
Written by PayStream Advisors
on Tuesday 30 Aug 2011
“What you can’t measure, you can’t manage.” This often quoted old adage has taken on a new lease of life in our current supply chains. Nowhere is it more important to have a firm grasp on the metrics than in … Continue reading →
When looking for an ESP, who should be putting an RFP together?
Written by Blog | Striata
on Wednesday 24 Aug 2011
Going out to RFP to find the right Email Service Provider (ESP) is often a laborious process, with little chance of achieving the expected results.
In my previous post I discussed the correct motivations for sending out an RFP and how understanding the 'why' will help focus the RFP. In this second part of my two-part guest blog post for Email Vendor Selection, I discuss the next common point of failure - who should be putting the RFP together?
